Athens, Alabama

 

 

Small-Town Service is a Big Deal to Reliance Bank

 

As the only locally owned and operated bank in Athens, Reliance Bank is used to being different. But more than that, they’re working to make a difference by focusing on where they are and, most importantly, who they serve. Reliance Bank President and CEO David Kinchler proudly says, “Athens isn’t just our headquarters. It’s our home.”

 

Reliance Bank was initiated by a group of local investors who shared a common vision - to establish a locally owned and operated financial institution in the Athens/Limestone community. The Bank's officers and directors transformed that vision into a reality through hard work and dedication. On December 15, 1998, Reliance Bank opened its doors for business.

 

Reliance Bank prides itself on providing world-class customer service, local decision making and a warm and friendly environment. Our goal is for each customer to walk away from the Bank feeling better than when they first came in.

 

Since its inception, Reliance Bank has experienced tremendous growth. On Saturday, April 14th, Reliance Bank will celebrate the grand opening of its Highway 72 branch with a family-oriented day of fun. The opening will include a community-wide tailgating party, complete with the timeless Alabama-Auburn rivalry. Tide & Tiger players Courtney Taylor & Kenneth Darby will be on hand to sign autographs.  The Bank already has its sites set on a fourth location. Reliance Bank purchased a piece of property in East Limestone County at the corner of Capshaw Road and East Limestone Road. Plans are underway to have a facility in place within the next 12 months.

 

East Market Branch		North Jefferson Branch		Highway 72 Branch

Since opening its doors, Reliance Bank has sponsored the annual Athens Limestone County Christmas Parade and annual Reliance Bank Firecracker Festival, built batting cages for the Athens Dixie Youth Baseball League, and sponsored three scholarships for Athens State University.

 “We understand the importance of investing in our

community’s future—literally,” says Kinchler.

Annually, Reliance Bank sponsors the Fourth Of July Firecracker Festival.  In addition to North Alabama’s most spectacular fireworks show, the Festival features the best in live music.  Kids can enjoy moonwalks and have the chance to hang out with their heroes; the local fire and police departments have trucks and cars for young ones to explore.

 

The local midsummer tradition benefits go directly to the Athens High School Band. “A true hometown rallies around its high school,” says Kinchler, “and we want to show these students how proud we are of them.” In addition, funds benefit the Alabama Veterans Museum, a building dedicated to preserving the legacy of our state’s military heroes. “Reliance is proud to serve those who have served us,” says Kinchler, “and we want everyone to recognize the sacrifices these local heroes have made for our country.”

 

 

It’s so simple, even parents can understand it!

 

Reliance Bank just introduced the YES Rewards Savings Account for Kids.  No other bank in the Athens area offers an opportunity for community children to develop healthy money-saving habits.  The YES account is designed exclusively for children from 2 to 15 years of age. How does it work? Simple! 1) Open the account. 2) Deposit money. 3) Get a prize.  Each time a deposit is made, the child can pick a YES prize from the Treasure Chest or stamp their YES card. When they get 15 stamps on their card, they receive a $5 reward. And they get double stamps during their birthday month!  Reliance held a coloring contest at a local elementary school, and the third grade winner is creating all the artwork to promote the YES account.